5 New Independent Shops to Know

Supporting independent businesses and fighting to keep our local high streets alive has never been more important, and here at Trouva, that’s what we’re all about.

From fashion boutiques with under-the-radar brands you won’t find anywhere else in London, to expertly curated artisanal homeware shops in Lisbon, Trouva hunts out the cream of the crop from the world’s best high streets, and brings them direct to you. Whether our community of boutiques are local to you, or 1000 miles away, you can always support your favourite independent shops from the comfort of your sofa.

Read on to meet 5 of the inspiring independent boutiques that have recently joined our community.

Set up in Staffordshire by husband and wife duo Russelle and James just after the pandemic, Lively Concept Store curates honest and unpretentious home products with a minimal aesthetic. Bringing together Scandinavian and Japanese influences, their collection will help you turn your space into a sanctuary. “We’re thrilled to be part of the Trouva community” says Russelle, “we’re looking forward to a successful 2023 with Trouva helping us reach new customers”. Whether you’re a fan of minimal homewares with a boho feel or small-batch skincare brands doing their bit for the planet, Lively Concept Store is one to add to your ‘must visit’ list.

“We’re excited that Trouva customers can now discover our curated products as well our art prints and greetings cards made in collaboration with artists from around the world.” says Harry, Evermade’s owner. Starting out in 2011 as a small-scale brand partnering with emerging artists and creators, Evermade has since travelled from London to Brighton, setting up its brick-and-mortar space in 2022. Alongside its artist-commissioned unique prints, the boutique curates a range of lifestyle pieces from best-selling brands like Baggu, Yod & Co. and Raawii. With Evermade on your side you know you’ll find that one-of-a-kind gift for any occasion.

Marie-Claire Windram set up Love and Honor on the south coast of England to bring together small British makers such as Annings of Dorset and bestselling favourites like Madam Stoltz to create a rustic, warm and joyful curation for your home and life. From statement recycled glassware to rustic ceramic tableware, Love and Honor has all the pieces to make life’s small moments extra special. “It’s great to know we are in the company of other amazing businesses and a community of independents that can benefit each other and help high streets flourish.”

Kate Roche, founder of Blossom & Roar, has been a fan of the Trouva Community for years: “I love discovering small and independent businesses, so to now have my own boutique at Trouva is a great feeling! I am so excited to be a part of this amazing platform and have more people discover my little shop and watch my business grow.” Kate’s passion for small brands has also informed how she curates the Blossom & Roar collection. From brands using deadstock fabrics to those working with organisations that help provide education and a fair living wage for artisans, you can find consciously created products without compromising on unique style. We particularly love the hand-painted ceramics from Vaisselle and Egg Back Home.

ROSE The Store curates the kind of bohemian-inspired beach lifestyle found on the shores of California and Bryon Bay. Through raw textures, natural materials and fluid shapes, boutique owner Natalie’s curation of fashion, accessories and lifestyle brands instantly transports you to sunnier climes. Bring a little sunshine to your wardrobe with brands such as Free People, American Vintage, MinkPink and more. Speaking of Trouva, Natalie says “I love that I know I can find unique and usual brands on Trouva that you won’t find on the high street, while supporting thoughtfully curated independent shops all over the world. I’m so glad my store is now part of the community ”