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About Blomma Beauty

Blomma Beauty is a beauty and wellbeing store stocking only natural and organic products from independent brands and makers. All our products are cruelty free and you’ll find plenty of certified organic and certified vegan brands as well as zero waste and consciously packaged options too. Blomma means to bloom in Swedish and is inspired by a minimalist approach to beauty that harnesses the power of nature. We handpick every product that’s in our range. Each product must match up to a strict criteria and we rigorously test everything for its quality and efficacy so you can shop with us with confidence. I hope you’ll enjoy discovering new natural, organic, ethical and sustainable products through Blomma Beauty that will make you feel beautiful without compromise.

From the founder

I started Blomma Beauty in 2018 when I couldn't find a choice good quality natural skincare. I started partnering with small batch skincare brands and hosted pop ups all over London until we settled in our beautiful home at Coal Drops Yard in 2021. We've tried and tested every single product so know them inside out so you can be sure we only stock skincare and wellbeing that we truly believe is effective.

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About Blomma Beauty

On the conscious beauty journey, you go down the inevitable ingredient rabbit hole, spending hours researching what's really green versus greenwashed and it kind of takes away that beautiful discovery experience that buying beauty products should be. I personally wanted shopping for organic beauty to have the same experiential quality as a conventional beauty hall, to feel inspired, be spoiled for choice and get lost in discovery. Most importantly, feeling there was a place I could go to that would give me honest advice in relation to my personal beauty ethos so I could make conscious choices for myself. So I started putting on natural beauty events in 2018 and approached my favourite independent brands. Since 2018 this has developed into our curated edit of the best natural skincare and wellbeing products from brands we love and that are made right here in the UK which are all cruelty free and using sustainably and ethically sourced ingredients and packaging.