For over 80 years, Proraso has been the leading Italian barber shop shaving brand, transforming the art of shaving into a pleasurable daily ritual. Piero Martelli invented the Proraso Pre Shave Cream in 1948, a product whose freshness embodied the spirit of a new optimistic era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave with a good lather. Over the years Proraso have added new products to their range, but have remained faithful to the brand’s original values; natural ingredients, excellence in research and respect for tradition. These are excellent quality products at surprisingly good prices. This is an ultra sensitive version of the famous Proraso Protective After Shave Balm. Repairs and protects your skin after shaving. Boasting a soothing and conditioning formula, this alcohol-free balm helps to relieve redness and irritation, whilst the expert blend of aloe vera and vitamin E will moisturise and nourish your skin, helping to heal cuts and nicks. Your skin will be left feeling calm and comfortable, whilst the rich and luxurious texture of the cream won't make your skin feel greasy. - L.M. Directions of Use: After shaving, splash your face with cold water to close your pores Apply the balm to the areas that you have shaved