For over 80 years, Proraso has been the leading Italian barber shop shaving brand, transforming the art of shaving into a pleasurable daily ritual. Piero Martelli invented the Proraso Pre Shave Cream in 1948, a product whose freshness embodied the spirit of a new optimistic era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave with a good lather. Over the years Proraso have added new products to their range, but have remained faithful to the brand’s original values; natural ingredients, excellence in research and respect for tradition. These are excellent quality products at surprisingly good prices. This most recent addition to the Proraso line of products is the new ‘Cutting Edge’ range, with drop dead gorgeous scents. The range of modern men’s grooming products includes shaving cream, aftershave balm, anti wrinkle cream and more and is aimed at men who want traditional quality products with a more contemporary appearance. The reassuring warmth of woods and the uplifting aromas of Cumin and Saffron in this sophisticated blend calms and soothes irritated skin after shaving and will instantly nourish the skin allowing it to start to repair. Apply to a freshly shaven face, add a small amount of the balm to the palms and massage into the face and neck. Brand Proraso