For over 80 years, Proraso has been the leading Italian barber shop shaving brand, transforming the art of shaving into a pleasurable daily ritual. Piero Martelli invented the Proraso Pre Shave Cream in 1948, a product whose freshness embodied the spirit of a new optimistic era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave with a good lather. Over the years Proraso have added new products to their range, but have remained faithful to the brand’s original values; natural ingredients, excellence in research and respect for tradition. These are excellent quality products at surprisingly good prices. This is an ultra sensitive version of the famous Proraso Pre-Shaving Cream, enriched with green tea and oatmeal extract to soften the beard. It works like the original Eucalyptus Oil and Menthol formula, much loved in Italy since the 1920s, but with ingredients carefully chosen to be kind to sensitive skin during shaving. Refreshes the face and softens the beard when used as an 'undercoat' beneath the shaving cream and reduces stinging and irritation when applied after. The ideal way to prepare for the effective and safe shaving of sensitive skin. It softens the beard and, like an invisible shield, defends the skin from the razor. It also facilitates the blade's glide and helps prevent irritation, micro-cuts and redness. For a more pleasant, quick and easy shave without damaging sensitive skin. Directions: Dampen your face and apply the cream, massage in circular movements and do not rinse. Shave normally with soaper shaving cream.