For over 80 years, Proraso has been the leading Italian barber shop shaving brand, transforming the art of shaving into a pleasurable daily ritual. Piero Martelli invented the Proraso Pre Shave Cream in 1948, a product whose freshness embodied the spirit of a new optimistic era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave with a good lather. Over the years Proraso have added new products to their range, but have remained faithful to the brand’s original values; natural ingredients, excellence in research and respect for tradition. These are excellent quality products at surprisingly good prices. Available in the traditional Eucalyptus and Menthol fragrance and also an unscented version for sensitive skin, for those who experience skin irritation when shaving.. When used before shaving, it can help to soften the beard hair for a closer and more comfortable shave. Some people also like to use it as an aftershave soother thanks to its mentholated cooling properties. Eucalyptus & Menthol. This pre shave cream (that can also be used post shave) containing Eucalyptus Oil and Menthol serves to awaken the senses, soften the beard, assist razor glide and reduce the likelihood of nicks and cuts. When aplied after shaving it reduces stinging and irritation. BrandProraso