For over 80 years, Proraso has been the leading Italian barber shop shaving brand, transforming the art of shaving into a pleasurable daily ritual. Piero Martelli invented the Proraso Pre Shave Cream in 1948, a product whose freshness embodied the spirit of a new optimistic era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave with a good lather. Over the years Proraso have added new products to their range, but have remained faithful to the brand’s original values; natural ingredients, excellence in research and respect for tradition. These are excellent quality products at surprisingly good prices. The most recent addition to the Proraso line of products is the new ‘Cutting Edge’ range, with drop dead gorgeous scents. This range of modern men’s grooming products includes shaving cream, aftershave balm, anti wrinkle cream and more and is aimed at men who want traditional quality products with a more contemporary appearance. A revitalizing aftershave splash of the old school variety. Contains cooling Menthol, toning Witch Hazel and soothing Allantoin. More than a simple astringent to close the pores, this pleasantly fragranced aftershave leaves the face feeling fresh and conditioned. Brand Proraso