From its historic vintage markets to unique concept stores and pop-up spaces, East London is London’s ultimate alternative shopping destination. This is your definitive list of East’s best indie boutiques.

AIDA
@aidashoreditch
A visit to AIDA is always a 360 experience. Grab a coffee from the shop café, browse through the expertly curated womenswear, menswear and home decor and get inspired to design your own space at home with a touch of Shoreditch.
Shop this boutique

THE MERCANTILE
@mercantilelondon
You’ll find The Mercantile in Spitalfields’ bustling market, which also inspires their unique selection of eclectic fashion and accessories. From Bellerose to Baggu, you can be sure to discover pieces you won't find anywhere else.
Shop this boutique

EAST END PRINTS
@eastendprints
East End Prints have been the experts at making walls into at-home art galleries since 2010. Curating a collection of unique art and prints, you’ll always find the perfect piece to make a statement in your home.
Shop this boutique

DARLING & GOLD
@darling_and_gold
Darling & Gold is a curated lifestyle boutique for design-lovers on vibrant Chatsworth Road. Housed in an old East End pie and mash shop, discover a range including clothing, accessories, homewares and gifts.
Shop this boutique

Whether you’re after a staycation or visiting East London for the first time, The Hoxton is your ideal base for exploring the most exciting neighbourhoods.

THE HOXTON SHOREDITCH
@thehoxtonhotel
This is the original Hoxton hotel that started it all. Ideally located in the heart of Shoreditch, you’ll have one of London’s most creative communities on your doorstep with street art, great restaurants, and destination boutiques just minutes away.

With new restaurants popping up every week - not to mention the rotating chef residencies Londoners are spoiled by - the options are endless when it comes to great food in East London. We narrowed it down to three places team Trouva is currently loving.

CAMPANIA & JONES
@campaniaandjones
Located just around the corner from Columbia Road Flower Market, Campania & Jones is a southern Italian restaurant serving traditional dishes made from seasonal and local produce. Expect dishes like scialatielli lobster or wild mushroom tortellini alongside interesting Italian wines.

MY NEIGHBOURS THE DUMPLINGS
@myneighboursthedumplings
Inspired by their love of inviting friends round to their flat for making dumplings, drinking sake and listening to good music, this restaurant’s owners took this idea and made it into one of East London’s favourite restaurants.

JOLENE
@jolene_newingtongreen
Jolene is one of those places that is actually worth the hype. The restaurant and bakery offers daily changing menus at their five locations across London, from ricotta and lemon ravioli to sumptuous cardamom buns.

A night out in East London is a must when staying in the city. Start with a drink at one of these local hangouts, then see where the night takes you…

HECTOR’S
@hectorslondon
Nestled into the historic neighbourhood of De Beauvoir, Hector’s is a cosy spot with a love for European food and wine. Try their selection of unique wines by the glass alongside some delicious small plates.

HACHA BAR
@hachabar
At Hacha bar, you can explore an ever-changing list of 25 different agave spirits, as well as a creative cocktail menu and a delicious selection of tacos and Mexican dishes. Team Trouva comes here for their mezcal margarita.

ORANJ
@oranjwine
This concept wine bar and restaurant offers the best of independently produced natural wine. Sit down for a glass or grab a bottle for on-the-go - and if you enjoy it, you can subscribe to get their best wines delivered to your doorstep each month.

Ready for a dose of culture or a green escape? East London has some unexpected gems to offer for you.

THE SCREEN ON THE GREEN
@everymanscreenonthegreen
This iconic cinema with its Instagram-famous marquee is the ideal spot to watch the latest indie films or rediscover some old classics. Keep an eye out for their events and special screening for a truly memorable experience.

JAZZ NIGHTS
As a jazz fan, you’ll have come to the right place in East London. From the Servant Jazz Quarters to Vortex, NTs Loft during the week or The Haggerston on Sunday nights, get ready for the best jazz London has to offer.

WALTHAMSTOW MARSHES
One of the best places to go for a walk in East London is the Walthamstow Marsh, a nature reserve nestled between Hackney and Waltham Forest. Whatever the weather, you’ll get a serious dose of nature where you least expect it right here.