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6 Sustainable Beauty Brands We Love

From eco brands made in the UK using locally-sourced ingredients, to planet-friendly picks with plastic-free packaging, meet 6 of Trouva’s favourite sustainable beauty brands.

If you’re hoping to banish single-use plastic from your bathroom, shop ethically-made pieces that don’t harm the planet, and find affordable bath, body and make-up products that won’t break the bank, look no further.

From brands made in the UK using locally-sourced ingredients, to those offering waste-free packaging, keep scrolling to meet 6 of our favourite sustainable beauty brands that’ll leave your shelves looking as good as your skin feels.


Everything that Margate-based Haeckles creates honours the ocean in some way, from using locally-handpicked hydrating and mineral-rich seaweed as the base of all of its products, to its fully recyclable and compostable packaging (goodbye ocean plastic).

The brand’s commitment to conservation is unrivalled, too, with its Rubbish For Product scheme rewarding customers who bring beach rubbish to store with a free Haeckles product. It’s bestselling skincare? The botanical-rich and low-foaming Marine Facial Cleasner, and the Algae Plum + B3, a hydrating natural alternative to hyaluronic acid.

Shop Haeckles


Based in Edinburgh, Scotland, Dook creates salt soaps, shampoo bars and conditioning oils in small batches in-house using organic ingredients, essential oils and natural colours. Each batch is mixed and poured by hand resulting in high-quality bars and distinctive designs.

Dook added skin-loving mineral-rich Himalayan salts to their cold-pressed soap recipes in 2018, not only enhancing the beautiful colour and texture of every piece, but also making each bar last longer.

With plastic kept to a minimum during manufacturing and all soap bar packaging made out of 100% recycled and recyclable coffee cups, Dook’s pieces add a touch of luxury to your bathroom shelf.

Shop Dook


Pelegrims is a sustainable skincare brand that creates vegan, low-intervention, active formulations that work in harmony with your skin - and your evening wind-down.

Working with UK artisanal winery Westwell Wines, based in Kent, each product in its collection for face and body, from the Hyaluronic Plum Facial Oil to the Exfoliating Hand Cleanser, is made using waste product from the vineyard’s sustainable wine-making process. Meaning you can sit back and enjoy a crisp glass of wine, while your skin enjoys the benefits of the powerful grape extracts.

Shop Pelegrims


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Inspired by traditional Chinese medicine and the healing power of nature, London-based natural skincare and home fragrance brand Homework was founded by former graphic designer Stephanie Hannington-Suen.

From shampoo bars made with hemp and broccoli seed to bath soaks infused with rose petal, geranium and cardamom, each piece is created using natural, vegan and cruelty-free ingredients. Packaged with the planet in mind, the brand is also known for its recycled and recyclable steel tins produced with solar-powered energy.

Shop Homework


Founded by hairstylist Sarah Jo Palmer, who saw first-hand the excessive plastic in the fashion and beauty industries, RE=COMB was born in a bid to reduce waste and place value on the circular.

Creating psychedelic marble-effect hair combs and picks in standout colour combinations by melting down recycled polypropylene plastic, its pieces will keep hair tangle- and guilt-free.


Norfolk Natural Living

In a bid to tackle the build-up of harmful chemicals in rivers and streams, Norfolk Natural Living began life with small batches of plant-based, non-toxic and bleach-free cleaning products.

Now offering a lifestyle range alongside its home and garment care pieces (think plant food made from organic seaweed and aluminium-free deodorant), the brand’s scents are inspired by the area's local lavender fields and sandy beaches, while everything is bottled by hand using recyclable PET packaging.

Shop Norfolk Natural Living Trusted Site