Maud Colassin founded Mellow Concept some five years ago, when she opened her own chic womenswear fashion boutique in Brussels. Her aim was to fill her store with her covetable style, which infused minimalist Scandinavian tropes with elegant cuts at a range of prices, making them accessible to all. Mellow Concept soon developed to include menswear, childrenswear and homeware, with each edit following Maud’s stylish and wearable aesthetic. Mellow Concept elevates every essentials, with elegant updates to traditional styles that will see their pieces becoming trans-seasonal wardrobe staples. The brands Mellow Concept stock include By Malene Birger, Second Female, Levi’s, Wouf and HK Living.