What Sarah did

About What Sarah did

Located in the market town of Hitchin in Hertfordshire, What Sarah did is a fashion and lifestyle boutique offering a stylish collection of contemporary apparel and accessories. Fast throw away fashion is rejected in favour of clever investment pieces from brands such as Scotch & Soda, Becksöndergaard and CRU London. Trained fashion stylist Sarah and her team are passionate about building confidence through clothes and are always on hand to offer fashion advice to customers.

From the founder

"My mantra has always been ‘it’s not what you wear, it’s how you wear it.’ I want to instil my customers with confidence, to show their personality through their outfit choices."