About Watershed

Following several years' experience in the surf and lifestyle industries, James and Jake decided to found Watershed as a space to stock their favourite ocean-inspired classics. Over the past seven years, Watershed has become a stand-alone brand, renowned for its laid-back style. The Cornwall-based concept store stocks a handpicked range of casual essentials, from clothing and accessories to homewares.

From the founder

Retail needs to evolve to survive. This evolution will include a more experience-led concept whereby physical stores will need to offer multiple services and product offerings.