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      About Watershed

      Following several years' experience in the surf and lifestyle industries, James and Jake decided to found Watershed as a space to stock their favourite ocean-inspired classics. Over the past seven years, Watershed has become a stand-alone brand, renowned for its laid-back style. The Cornwall-based concept store stocks a handpicked range of casual essentials, from clothing and accessories to homewares.

      From the founder

      Retail needs to evolve to survive. This evolution will include a more experience-led concept whereby physical stores will need to offer multiple services and product offerings.