Alan and Kelsey were motivated to start Twisted Time when they began to notice that a lot of watches available on the high street where quite mundane and not really design focused. They started to realise that there were actually very few places out there selling affordable watches that were edgy and cool but also made from high quality materials and craftsmanship.
Twisted Time launched in April 2010 and was the first online watch boutique specialising in design focused watches from up and coming brands and designers. The idea to create a carefully selected collection of modern designer watches was conceived by Alan and Kelsey, self-confessed watch and design enthusiasts. To this day Alan and Kelsey continue to personally review and choose the best watch designs and though the styles vary, all are chosen because they stand out from the crowd in terms of both design and quality.