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About Toby Tiger

Based in Brighton, Toby Tiger (founded by Zoe Mellor) has made a name for itself producing bold, sustainable, timeless and high quality clothing for children. The Toby Tiger philosophy is for kids to be dressed as kids in their colourful, instantly recognisable prints and motifs. The designs are unisex, made to last and to be passed down from generation to generation.

From the founder

"Our aim as a shop is simple: to put the joy back into kids clothing with bright colours and bold patterns that we design ourselves."