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About The Den

We hand-pick fun, design-led conscientious brands that have an ethical and sustainable supply chain, from newborn up to age 12

From the founder

As a mum to two young children, I have often struggled to find clothing all in one place for my children, that gives them the chance to be individual, and for me to buy into brands that are doing their best to offer great quality whilst knowing exactly how and where their clothes have been produced, to the highest standards. Having worked in buying and merchandising myself for the last 20 years, for some of the UK’s biggest retailers, when the opportunity arose to do this myself I jumped at the chance- and the store gives me the opportunity to bring these lovely brands to mums, dads, grandparents and alike locally too, in a beautiful rural setting.