

Rino and Pelle Coat Keilafur Long Puffer Fur Lined Black
Sub Couture founded by Derek and Louise Aiken, husband and wife team, opened their Notting Hill boutique in 1994. At the time Notting Hill was known for its antiques rather than its fashion but that soon changed and Sub Couture continues to be a leading light for women's fashion in the area. The store started out solely stocking Sub Couture's own label but later introduced complementary designers and accessories. Their ethos is to introduce and nurture new designers and each season they surprise and delight with a unique and original selection on offer.
Women's fashion is our passion especially pursuing those beautiful bohemia styles or those brightly coloured items with a twist. We seek out clothing that is affordable and easy to care for and pride ourselves on our customer service. Your happiness is our satisfaction.
Sub Couture started out as a small fashion label during the early 90’s, showcased in the iconic Hyper Hyper store on Kensington High Street alongside other designers including Pam Hogg and John Galliano. The label started out with a feminine Angel inspired collection, standing out against the grunge trend at the time and its popularity meant that demand often outstripped supply. Two years later the label was stocked by over a hundred accounts worldwide including Harrods and a concession in Selfridges. When Louise Chantrell met Derek he decided to open a shop in 1994 selling her Sub Couture clothing line and eventually she started to work along side him. That was nearly 30 years ago and they are still happily married and working together.
Rino and Pelle Coat Keilafur Long Puffer Fur Lined Black
Rino and Pelle Black Puffer Fur Hood Salena Coat
Five Jeans Jacket Brenda Floral Embroidered Khaki
Rino and Pelle Coat Keila Aw23 Long Reversible Puffer Pine & Nectarine
Vilagallo Dress Natasha Cheetah Palm Print Black
Mos Mosh Naomi Rustic Pocket Detail Jean Dark Blue.
Onjenu Laurie Jumpsuit Disco Orange
Rino and Pelle Coat Setia Faux Fur Teddy Stone
Five Jeans Trousers Karen Silver.
Vilagallo Sweater Baloon Sleeves Navy
Vilagallo Villagallo Sweater Intarsia Star Round Neck Navy
Rino and Pelle Coat Jula Reversible Faux Leather Fur Coat Night
Rino and Pelle Coat Keila W23 Long Reversible Puffer Navy & Barberry.
Vilagallo Dress Alessia Long Cape Georgette Green
Mos Mosh Colette Hybrid Flared 2 Pocket Jeans Dark Blue.
Vilagallo Mid Coat Abel Herringbone Pink
Vilagallo Coat Yana Crochet Navy
Rino and Pelle Dress Tenzil Roll Neck Knit Cream.
Five Jeans Trousers Lucia Wide Leg Cotton Black
Onjenu Faye Maxi Dress Sky Flower Multi
Rino and Pelle Sweater Kelson Cable Knit White
Rino and Pelle Coat Jur Padded With Teddy Waistcoat Taupe.
Rino and Pelle Coat Josien Long Reversible Faux Fur Hooded Night
Dr Denim Dr Demin Cargo Pants Echo Utility Dim Black
Rino and Pelle Coat Josien Long Reversible Faux Fur Hooded Ivy Green
Vilagallo Coat Yana Zig Zag Knit Green & Pink
Rino and Pelle Jula Reversible Faux Leather Fur Coat Stone
Rino and Pelle Coat Keilafur Long Puffer Fur Lined Ivy Green
Stardust Flamenco Blush Leopard Sweetheart Dress
Vilagallo Cardigan Colourblock Long Fringe Navy
Mos Mosh Jean Blue Dara Hem Wide Cut Flares Jeans
Traffic People Corrie Jumpsuit Green
Oneseason Clothing Dress Long Indi La Marsa Navy
Rino and Pelle Cardigan Gambler Long Fluffy Pottery
Rino and Pelle Cardigan Long Gambler Fluffy Night
Victoria Gris Grey Plimsolls No Laces Dora 106623 Sneaker
Mos Mosh Naomi Achilles Straight Leg Jean Dark Blue.
Vilagallo Trousers Ornella Geometric Print Navy
Vilagallo Villagallo Sweater Sidebutton V Neck Green
Vilagallo Villagallo Sweater Sidebutton V Neck Navy
Onjenu Faye Maxi Dress Deneb Orange
Onjenu Nell Dress Deneb Orange
Vilagallo Tan Leopard Twist Scarf
Traffic People Drape Metallic Dress Leopard
Oneseason Poppy Top Tuscany Coral
Five Jeans Electric Blue Cathy Chinos Ss23 Trousers
Traffic People Never For Ever Blouse Teal