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Pamela Shiffer

About Pamela Shiffer

In the middle of a barren retail landscape, Pamela decided to open her own boutique in the late 1980’s. She was passionate about sourcing affordable, stylish collections that would work for like-minded women, and so opened her shop up in Primrose Hill. Alongside its handpicked product range, Pamela Shiffer offers tailor-made, bespoke customer service to make shoppers feel like one of the family and hungry to return and discover another hidden gem.

From the founder

"It’s important to me that we have an eclectic mix of brands, so I travel in search of unique collections as well as attending many shows as I can both here and abroad."