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About Pamela Shiffer

In the middle of a barren retail landscape, Pamela decided to open her own boutique in the late 1980’s. She was passionate about sourcing affordable, stylish collections that would work for like-minded women, and so opened her shop up in Primrose Hill. Alongside its handpicked product range, Pamela Shiffer offers tailor-made, bespoke customer service to make shoppers feel like one of the family and hungry to return and discover another hidden gem.

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From the founder

"It’s important to me that we have an eclectic mix of brands, so I travel in search of unique collections as well as attending many shows as I can both here and abroad." Trusted Site