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P & T - Paper & Tea

About P & T - Paper & Tea

P & T in the Charlottenburg district of Berlin is a concept store that celebrates the fine art of drinking and preparing tea throughout the ages. Inspired by his god-father who was a well-known tea merchant to the German luxury hotel and restaurant trade, founder Jens de Gruyter (before setting up P & T in 2012) travelled the world as a photographer where he discovered the Chinese, Taiwanese, Japanese and Korean tea traditions. It was his worldly experiences that inspired him to open P & T.

From the founder

"The future of retail is clearly omni-channel - a mix and balance of physical retail and online customer experiences. Physical stores are clearly important as places to really experience a product and brand, especially for a first time customer. Online is more about the convenience of being able to engage with a brand or buy its products anytime and from anywhere."

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