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Other Shop

About Other Shop

OTHER/shop was founded in 2012 by former b store directors Matthew Murphy and Kirk Beattie. OTHER/shop is London's premier space for contemporary design, art and fashion. After launching our store and establishing a community at Kingly street, we continue to move OTHER/shop forward and have relocated our flag ship store to a new location. With a newly designed store spread over 2 floors and located in the heart of vibrant SOHO, OTHER/shop’s new home sits pride of place on the historical market street, BERWICK STREET. An institution and integral part of the character of SOHO the area has been invigorated by the arrival of independents alike Independence is at the heart of OTHER/shop, supporting and nourishing young, emerging talent is our primary motivation. Our ethos is to continually look for graduate collections that shine above the rest, while bringing a selection of established labels that share our vision into the mix and onto the shop floor. A personal service, human touch and attention to detail are just some of the aspects of OTHER/shop that set it apart. From the moment you visit, you'll feel a part of the OTHER/family.

From the founder

Independence is at the heart of OTHER/shop, supporting and nourishing young, emerging talent is our primary motivation. Our ethos is to continually look for graduate collections that shine above the rest, while bringing a selection of established labels that share our vision into the mix and onto the shop floor.

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