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      About Olive Loves Alfie

      Olive Loves Alfie is a pioneering concept store in Stoke Newington that inspired a new genre of kids boutiques. Established in 2005, the store was one of the first in the UK to champion a non-gendered approach to childrenswear, and to introduce Scandi kidswear brands to the UK. Founder Ashlyn Gibson curates a unique mix of sustainable and ethical independent brands together with their own label which is non-seasonal and made from natural vegetable dyed fabrics.

      From the founder

      "Having a shop is a dream - it is my playground. The joy for me is in sourcing beautiful conscious collections and in designing our own label. I love being part of a vibrant local community in Hackney where I live."