About Inc

Founded by mother-daughter duo Elena and Pascale Bunink, Inc is an eclectic clothing and homewares boutique in Amsterdam. Nestled in between two of the city's idyllic canals, the boutique is home to many ethical brands that promote feelgood sustainable fashion. Being a family-run, family-inspired business, Elena and Pascale take great care to work with brands that are also founded on a sense of family and community.

From the founder

"We like to think that the combination of products we choose to sell makes people feel at home. We have a lot of knowledge about the products we stock, from the materials and manufacturing to the sourcing and people behind the brands."