Hooray & Co.

About Hooray & Co.

While on maternity leave with her second child, Jenifer started Hooray & Co. from home. After finding herself immersed in the world of kids' products, she realised that there was a niche in the market for a boutique selling beautiful, design-led children's toys. After the birth of her child she opened her physical shop in the town of Hitchin, where locals could come and explore a trove of carefully-designed and thoughtfully-curated products.

From the founder

"Everything I stock has been chosen to inspire play and imagination, whilst also appealing to modern parents. I have lots of toys out on display so children can play and parents can see what is catching their kids' attention."