Visiting Dreamboat is travelling to a place of beauty. No need to rush. Take your time. Drift away. It is the world of Dreamboat and His Masters Choice. The world of a stylist, interior designer and an art collector. Driven by beauty of materials, design and craftsmanship. A sensory trip shared with you for you to keep. We see objects and pieces as investments to enjoy now and for the future. Built to last. Timeless, time after time. Objects and pieces your next generation will continue to enjoy. This will be your favourite jacket in years to come. Your favourite pair of gloves. This will be what you hand down. This is how your grandfather’s favourite shirt began. Ethical and sustainable slow fashion, precious keepsakes. Memories to hold onto. A lifestyle of beautiful considered objects, with meaning by a maker. Our collection is a very personal collection. Each season hand-picked with a keen eye and a clear sensory vision. Curated with utmost care to bring beauty to the world around you. To encourage and nurture ethics through aesthetics. Inspired by memories. Inspired to help you make new ones. Past, present and future. Going back in time whilst moving forward. Back to a time of love and care before throwaway fashion and single-use anything came about. Fast forward to where things are intended again to last, made by makers, selected with care and enjoyed with time. We value your time, your senses and your space. Enjoy and delight for a better, beautiful life. Making memories. This is our legacy.
"I believe that people love to shop at places where they feel recognised and at home. They want to feel like they can trust the shopkeeper's taste and be safe in their hands. I hope that my boutique makes customers feel like that."
Stephanie Rammeloo has been making memories for fifty years. For over twenty of those years she has been professionally styling and designing interiors. Making beautiful spaces for people, companies, homes and pages of magazines. All under the name Dreamboat. Five years ago this month the doors to the Dreamboat Store opened, including a men’s department His Master’s Choice. ‘I had been dreaming about opening a shop for more than ten years. As a stylist, I always loved to show people all the beautiful things that are made by others. A bit like a child can show a rock, a flower or a bird’s egg in their hands: 'look what I found!’ Whenever I would find something special on my travels or on my hunt for items for assignments I always sighed: oh, I wish I had a shop, other people need to see this too! Things so beautifully made, you feel the love, attention and wonder of the maker almost vibrating through the item. You see what makes the maker’s heart beat faster. It touches your senses and makes you, or your room, feel good. It feels good, smells good, sounds good, or looks good. When you feel good, you do good. I firmly believe that aesthetics leads to ethics.’