A respected sales and brand manager for internationally renowned brands, Jeffrey Platteel founded the CURATED.FOR AGENCY in 2016 before opening the bricks-and-mortar curated.for store in South Amsterdam (Oud-Zuid). Inspired by products and lifestyles from all over the world, the store is designed so that shoppers feel right at home amongst a range of carefully selected brands stocking everything from menswear, womenswear, footwear, accessories, skincare and fragrances.