About Coban

Located in London's Stoke Newington, Life In Paradigm has been designing premium, contemporary clothing for men since they were established in 2014. Features apparel alongside lifestyle products and accessories from both its own and other like-minded brands, sourced by brothers owners Mahmut and Yalcin.

From the founder

Paradigm is how you look and present yourself to the world. It's your message to life. Working for something important and then having the freedom to escape. Explore your paradigm at lifeinparadigm.com


'Freedom To Escape'

"We developed our own menswear line 'Life in Paradigm' because we noticed a gap in the market for simple, classic design at an accessible price point. We have a design studio in-house, which allows us to have full creative control and tailor the collection to our customer needs."