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Black By Design

Derbyshire

About Black By Design

Founded by Steve and Lynette Pym, Black By Design in Willington is a design-led homewares boutique. Prior to opening their physical store, Steve and Lynette traded online for seven years, honing their industry expertise and refining their product selection. The pair decided that a bricks-and-mortar space where customers could see and feel their range in person was the next logical step.

From the founder

"Black By Design is unusual in that it was born from an internet-only business. In fact, it was the impersonal nature of the web that inspired us to open our boutique in 2018 — we wanted to get closer to our customers! We focus on a range of designer brands that are not readily available from high-street stores. Located at the fabulous Mercia Marina, Europe's largest inland marina, we are able to build relationships that bring customers back to us on a regular basis, as they can shop with us and spend time enjoying other activities too."