Founded by Joanne Jones and based in Ashbourne, Derbyshire, the shop name and the shop itself are inspired by Joanne's grandparents, Bill and Edna. Bill loved nature and pottering in his garden; Edna loved sewing and being creative and she felt this perfectly captured her vision for the boutique. This love of all things natural and creative stayed with Joanne, and so she felt it appropriate to name her shop Bill & Edna. With a focus on quality design from creatives both locally and further field, Bill & Edna joins an array of other creative businesses in Ashbourne.
I love finding well designed and timeless pieces in simple paired down styles from small independent makers. It is great to get to know the stories behind the brands. There are so many talented designers and makers creating great homeware pieces and also considering the ethics and sustainability of the materials they use and the social responsibility to their makers. I am proud that Bill & Edna is able to showcase all of their hard work. Hopefully you will enjoy it too!