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Several years ago, friends Nuria Gibert and Ciro Cuenca decided to undertake their own business venture together, focused on their shared passion for streetwear. They founded their boutique Balasi in central Madrid, and went about unearthing the coolest Spanish and European brands to stock. The result is a diverse range of up-and-coming brands that take influence from all over the world but are underpinned by the same effortless style that is at the heart of Balasi's aesthetic.
"Over the years we have learned so much about what it takes to create a great business and keep it going. Every day is a new learning experience, filled with new challenges for us as shopkeepers."