From Millennial pink to Gen Z yellow, each year colours emerge that perfectly capture the zeitgeist. Reflective of everything from gender politics to developments in technology, these colours hold up a mirror to the psychology of society at any given moment. Is the global mood bold and confident, or quiet and cautious? Trending colours can tell us a lot about the thoughts and feelings of the time.
Starting with the predictions of future-looking trend forecasters, they go on quite the journey before they end up in your home and wardrobe. What colour colour trends will we see in 2023? Read on to discover the many shades and tones of the year ahead.
Get primed for purple - the fresh, joyful hue taking over our homes and wardrobes in 2023. An evolution of Pantone’s 2022 shade Very Peri, WGSN’s Colour of the Year is Digital Lavender, a colour that shouts “fresh, fun and for everyone.” Though still youthful, this year’s purples are a move on from the saccharine palettes of recent years. Paired with contrasting bold shades, purple is an optimistic option for all genders, ages and aesthetic preferences - imbuing a playfulness in everything from HKliving’s earthenware ceramics to Baggu’s functional accessories. Lilac, periwinkle, wisteria - this is the year to perfect your purple.
Green is a neutral (see: nature!) and compliments just about any other colour. Being neither masculine nor feminine and coming in a host of soothing hues - the perfect antidote to these tumultuous times.Green goes bold for 2023, with bright acid shades providing a fresh accent at Scandi stalwarts Stine Goya, Ganni and Baum und Pferdgarten. In menswear, richer hues like olive and sage make for an alternative neutral for workwear and weekend pieces alike, bringing outdoorsy sentiments to more formal attire. Check out quilted jackets from Taion, or hoodies and tees in an array of shades from Carhartt.
Goodbye beige, move over monochrome: we're looking beyond minimalism, and instead embracing a warmer, earthier take on neutrals with rich mahoganies, burnt oranges and chocolates. With the outside world proving increasingly hostile, creating a cosy cocoon at home is all the more appealing - and nothing fast-tracks the feeling of comfort more than colours and textures found in nature. Add grounding moments to your home with terracotta pottery and natural finishes from Madam Stoltz.
In fashion, contemporary brands are taking inspiration from the great outdoors, too, with functional ‘fits and hard wearing fabrics coming in earthy shades and nature-inspired patterns.