An unprecedented publication that shows Gucci as never before, including essays that invite authorized reflection, comments and anecdotes along with unpublished contemporary and file photographs. Published together with the opening of the new Gucci Museum in Florence, Gucci is the final celebration of the world -renowned fashion house. Telling through a loose group of words, concepts, forms and moods, the book tells its history through new conceptual forms and free links between images, symbols and objects. Edited by the creative director of Gucci, Frida Giannini, with essays and insertions of collaborators such as Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward and Stefano Micelli, Gucci: The Making of is a dynamic record of a very coveted brand that will be a need this season for anyone with a love for fashion and an interest in contemporary culture. This complete volume shows the genius of the fashion house through an exclusive lens with internal looks to the inspirations behind the design. This magnificent book designed by Arnell offers an in -depth look at origins, identity, influence and innovation of Gucci, including manufacturing methods and appropriation of exclusive, past and present materials, and their influence between high society and Hollywood. The book is a sincere and personalized tribute to the inheritance and influence of this iconic and multifaceted brand. In recognition of its current association with UNICEF and at the launch of this luxury edition, Gucci will make a donation of US $ 250,000 to support the Schools for Unicef schools. Weight: 3.20 kilos Dimensions: 26 x 4.1 x 33 cm Hard cover 384 pages English language ISBN 9780847836796