Founded by Stefano Aschieri, Andrea Aschieri and Dario Pozzi in 2019, Rhizome is a creative project made by nice people. Rhizome believes that in the overpopulated market of niche perfumery, most brands have distanced themselves from the customer with high prices, impersonal branding and a fake sense of luxury. Rhizome believes that a fresh approach is required, an approach that is focused on the customer, on simplicity, on quality and creating an experience of value.