Launched in Copenhagen in 2012, RAINS was established to bring contemporary design to the traditional raincoat. In a city that experiences 121 rainy days per year, the Danish label combines modern city life and all its diversity and colourfulness with the need for practical outerwear. Function and style are what it's all about, and finding a positive way to embrace the outdoors with all the unpredictability of the weather in everyday life is the motivation behind all the brand's designs.