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Nike Better Is Temporary Book

Designed by
Phaidon
$102.99
    Phaidon Nike Better Is Temporary BookPhaidon Nike Better Is Temporary BookPhaidon Nike Better Is Temporary BookPhaidon Nike Better Is Temporary Book
Description

At Nike, the desire to be the best is a journey, not a destination-better is always temporary Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognised products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colours overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of coloured tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Colour" Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. 31 x 23 x 3.7cm. Hardback // 320 pages.

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Brand Phaidon

Phaidon is the premier global publisher of the creative arts, with over 1,500 titles in print. They work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, as well as illustrated books for children. Headquartered in London and New York City, Phaidon books are renowned for their high quality design and production - as pleasing to look at as they are to read. From beautifully illustrated children’s books to cookbooks from the world’s top chefs, and coffee table books from the biggest names in art and fashion.

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Dimensions

Width: 31cm

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Length: 23cm

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Height: 3.7cm

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Nike Better Is Temporary Book

Designed by
Phaidon
$102.99
Only 4 left in stock
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