More than just a design brand, OYOY is for modern families in the search of re-calling childhood memories and creating new ones. Our design collections are rooted in the Danish traditions of simplicity. We represent a playful yet straight forward aesthetic approach to design and we accompany everyday family life. The Danish company OYOY Living Design A/S was founded in January 2012 by the Danish designer Lotte Fynboe. The designs are classic, functional and long lasting with unique details and alluring colour combinations. Influenced by traditional Danish design, the products are redesigns of childhood memories. Based on these memories unique products are created focusing on form and shape meeting functionality.