Obey clothing was founded on the art, design and ideas of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. Obey clothing was formed in 2001 as an extension of Shepard's range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on.

Brand OBEY

No longer just for skaters and punks, Obey’s mens and womens clothing offers ultra-wearable hoodies, fleeces, hats and t-shirts with unexpected slogans, humorous graphics and bold colour palettes. Founded by provocative artist Shepard Fairey, and made to be worn everyday, its designs are inspired by the workwear aesthetic, providing a uniform for those who buy into the brand with a globally recognised logo.

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