Design Museum Football: Designing the Beautiful Game Exhibition Catalogue
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SHEPARD FAIREY ROSE OUT OF THE SKATEBOARDING SCENE, CREATING HIS “ANDRE THE GIANT HAS A POSSE” STICKER CAMPAIGN IN THE LATE ’80S, AND HAS SINCE ACHIEVED A MAINSTREAM RECOGNITION THAT MOST STREET ARTISTS NEVER FIND. FAIREY’S “HOPE” POSTER, CREATED DURING OBAMA’S 2008 PRESIDENTIAL CAMPAIGN, IS ARGUABLY THE MOST ICONIC AMERICAN IMAGE SINCE UNCLE SAM. FAIREY HAS HIMSELF BECOME A POP-CULTURE ICON THOUGH HE HAS REMAINED TRUE TO HIS STREET-ART ROOTS.
No longer just for skaters and punks, Obey’s mens and womens clothing offers ultra-wearable hoodies, fleeces, hats and t-shirts with unexpected slogans, humorous graphics and bold colour palettes. Founded by provocative artist Shepard Fairey, and made to be worn everyday, its designs are inspired by the workwear aesthetic, providing a uniform for those who buy into the brand with a globally recognised logo.