Relaxed fit short sleeve t-shirt in yellow 'Whole Hog' printed motif at left chest/back Standard crew neckline Rib neck and sleeve trim Gentle machine wash 100% Cotton Founded in 2001 by Gemma Shiel, in a garage, Lazy Oaf is a independent British urban fashion brand, which focuses on the non-conformity of everything they create. Designing the men's and women's collections from its London studio, the brand creates pieces that play on the dark side, often adding sarcasm as well. The attitude of having fun and not taking anything too seriously runs through his entire design philosophy, which continually draws inspiration from wasted youth, teenage rebellion and a general sense of apathy towards established norms.