Relaxed fit short sleeve shirt Custom all over 'under the sea' print Button-through opening Lazy Oaf embossed buttons Side splits at hem Cool hand wash 100% Viscose Founded in 2001 by Gemma Shiel, in a garage, Lazy Oaf is a fashion brand independent British urban, which focuses on the non-conformity of everything they create. Designing the men's and women's collections from its London studio, the brand creates pieces that play on the dark side, often adding sarcasm as well. The attitude of having fun and not taking anything too seriously runs through his entire design philosophy, which continually draws inspiration from wasted youth, teenage rebellion and a general sense of apathy towards established norms.