Few will fail to recognise the iconic embroidered crocodile on Lacoste’s timeless sporty separates. Known as ‘Le Croc’ for his tenacity on the tennis court, the young French tennis champion and founder René Lacoste, created his own line of clothing after customising his own playing apparel – shortening the arms of his tennis shirt to create the famous polo top that remains effortlessly stylish today. The bestselling range also includes soft hoodies, sweatshirts, shoes, t-shirts and a range of athletic-inspired accessories too.