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KnowledgeCotton Apparel flannel shirt cut from a checkered organic cotton flannel quality. Impact compared to conventional or generic fiber: 91 % less water use 61 % less energy use 46 % less carbon dioxide Made in India by Suvastra India. Style no. 900015. Color: Forrest Night. Quality: 100% organic Cotton
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Knowledge Cotton Apparel was built on an ethos of just that – knowledge. Founded in 1969, the brand took all aspects of its impact into consideration from the get go, working with cotton farmers and textile factories in a way that advocated care and responsibility for all those involved, including the environment. It’s a business model that’s admirable, and envied by many today – a model based on doing good, on successes beyond a company’s bank balance. Today the brand add ‘action’ and ‘respect’ to their founding principles, alongside ‘knowledge’, as they continue to look for new ways to minimize their impact through innovation and change-making.
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