Inspired by Nordic design, culture and street style, the label’s collection combines clean, aesthetic lines with raw yet feminine features. Founder Penille Andersen’s gift is knowing exactly who her customer is, and always designing with her in mind. “She is a modern city girl who is well-balanced and confident in her fashion style… She’s edgy yet always feminine, and while she does not strive to be the centre of attention, she never goes unnoticed.”