GANNI’s Creative Director Ditte Reffstrup has turned the Scandi fashion girl stereotype on its head; rejecting clean cuts, muted colour palettes for vibrant prints, exaggerated design details and bold colour while still creating everyday, wearable clothing. GANNI brilliantly modernise wardrobe staples, like the classic wrap dress, with modern design finishes like an exaggerated sleeve or an asymmetric hem. Season after season it’s clear to see why GANNI has become a cult brand.