These playful bath toys have been designed to support babies' visual and cognitive development through their patterns, scales and colours, making bath time sensory play time.

Hand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one.

Babies' will love the look and feel of the natural rubber, and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in.

Pack of 3 bath toys, presented in stylish box packaging. Suitable from birth, loved for years

• Designed with science
• Supports visual development
• Builds brain connection
• Sustainable natural rubber, recyclable packaging.
• Starfish: 10x10cm / Fish 13x8cm / Ammonite 10x9cm presented in stylish box packaging.
• Hand painted with natural pigments.

Care Instructions.

• We recommend you give them a wash with mild soapy water before giving them to baby.
• Please avoid abrasive cleaners, and chlorinated water. Rinse with clear water thoroughly and dry after use.
• Store natural rubber toys or products in a cool, dry place away from direct sunlight.

About Etta Loves

'When Etta was 6 weeks old, I noticed her staring intently at the black and white patterned jumper I was wearing whilst feeding her, ignoring the plain muslin over my shoulder, and feeding for longer as a result. I felt the overwhelm of feeding lift.'

This lead to a lightbulb moment. Jen Feroze became fascinated by what babies could see and set out to recreate the magic on Etta's face and developmental benefits by turning omnipresent baby items, starting with muslins, into sensory essentials using the wonder of science.

By working with experts in infant vision, Etta Loves provides the optimum visual experience for babies - wonder and focus for their tiny eyes, and many moments across the day made calmer for parents and carers.