Baggu makes bags designed to have long and useful lives. Creator of one of Trouva’s most-popular crescent bags, Baggu creates functional and affordable bags and accessories to make everyday life bold, joyful and more sustainable. From its roots of designing reusable shoppers and pouches, Baggu has developed its collection to incorporate towels, slippers and hats meaning you can don its signature smiley print and colour pop palette in all aspects of life.