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A letter from our CEO

To our independent community,

I am thrilled to share the news with you that as of today, Trouva will be joining the Group PLC.

Trouva’s mission is, and always has been, to support independent businesses and showcase their unique home, fashion and lifestyle products to the world. As part of the MADE group, Trouva will continue on that mission and by joining forces with such an established retailer, we’ll begin to open up new and exciting opportunities for our community.

Together Trouva and MADE will give customers a premium lifestyle offering like no other. MADE will continue to operate as a design-led furniture and homewares business, while Trouva will continue to offer our vast mix of categories and products across homewares, fashion, kids, beauty, lifestyle and much more. We’ll continue to handpick the best independent boutiques from around the UK and Europe, giving them a platform to showcase their unique finds and curations to a global customer-base. I encourage you to discover, shop and enjoy their offerings.

I’m grateful to the Trouva team past and present, your hard work has got us to this point. Thank you to all of our boutiques who have helped build Trouva’s community so far. And a huge thank you to all of our customers, who have believed in our mission from day one. I hope you continue to join us on this exciting ride.

Many thanks,
Co-founder and CEO, Alex Loizou

“We are delighted to welcome Trouva to MADE. Trouva brings an experienced team, a sector-leading technology platform and excellent choice of homewares, fashion and lifestyle products from some of the best independent retailers across Europe. It fantastically complements our own design-led homewares proposition and is a great strategic fit for MADE.”

Nicola Thompson, Made CEO Trusted Site