Earl of East

About Earl of East

Earl of East is a London based, travel inspired lifestyle brand. This is their flagship store located within the new Coal Drops Yard shopping district. The store builds a world around their own brand home fragrance line, with a focus on independent brands with whom they have a personal connection. This location is more than just another store. The multi-concept space includes a coffee area, a flexible space which can be used for a wide array of events and launches, and workshops held by both the brand, and makers within their community. In addition to this, all of the Earl of East candles in-store are made on-site in a pouring room which can be viewed from the store.

From the founder

"We don’t believe the high street is dead, in fact quite the opposite, it’s just rapidly changing. The future is about delivering a high-quality experience as well as beautifully displayed products. Shops need to have a narrative that weaves through everything they do, to create a loyal following and build a community of loyal customers who become ambassadors for your shop."


This is Paul

Paul, along with his partner Niko, started Earl of East in 2014 as a creative outlet to complement their full time day jobs in advertising. Their first flagship store opened in 2017 in Hackney serving as a shop, studio for candle production and an event space to help support and showcase the work of Hackney-based creatives. In 2018 they opened their second location in the newly built Coal Drops Yard in Kings Cross that also includes a in-house pouring room.