Bonds Kings Cross

About Bonds Kings Cross

Bonds. Kings Cross is the retail face of Earl of East; a London based, travel inspired lifestyle brand. This is their flagship store located within the new Coal Drops Yard shopping district. The store builds a world around their own brand home fragrance line, with a focus on independent brands with whom they have a personal connection. This location is more than just another store. The multi-concept space includes a coffee area, a flexible space which can be used for a wide array of events and launches, and workshops held by both the brand, and by makers within their community. In addition to this, all of the Earl of East candles in-store are made on-site in a pouring room which can be viewed from the store.

From the founder

"We don’t believe the high street is dead, in fact quite the opposite, it’s just rapidly changing. The future is about delivering a high-quality experience as well as beautifully displayed products. Shops need to have a narrative that weaves through everything they do, to create a loyal following and build a community of loyal customers who become ambassadors for your shop."


This is Paul

One half of the duo behind Bonds, Paul, along with his partner Niko, started Earl of East in 2014 as a creative outlet to complement their full time day jobs in advertising. The business has since blossomed with Paul and Niko opening Bonds in 2017, serving as a shop, studio and event space to help support and showcase the work of Hackney-based creatives.