Bonds Hackney

About Bonds Hackney

Bonds in Hackney is a store, coffee spot, event space and so much more. The building is home to fragrance brand Earl of East London's studio, and has allowed the founders Niko Dafkos and Paul Firmin to delve deeper in to the world of shopkeeping. The store stocks a range of carefully curated homeware and lifestyle goods from independent brands and craftspeople with a focus on local talent. Bonds also offers a flexible space for workshops, events and product showcases and launches.

From the founder

"We don’t believe the high street is dead, in fact quite the opposite, it’s just rapidly changing. The future is about delivering a high-quality experience as well as beautifully displayed products. Shops need to have a narrative that weaves through everything they do, to create a loyal following and build a community of loyal customers who become ambassadors for your shop."

story_image

This is Paul

One half of the duo behind Bonds, Paul, along with his partner Niko, started Earl of East in 2014 as a creative outlet to complement their full time day jobs in advertising. The business has since blossomed with Paul and Niko opening Bonds in 2017, serving as a shop, studio and event space to help support and showcase the work of Hackney-based creatives.