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Toby Tiger

Brighton

Informazioni su Toby Tiger

Con sede a Brighton, Toby Tiger (fondata da Zoe Mellor) ha fatto un nome producendo abbigliamento audace, sostenibile, senza tempo e di alta qualità per i bambini. La filosofia di Toby Tiger è che i bambini si vestino da bambini con stampe e motivi colorati e immediatamente riconoscibili. I disegni sono unisex, realizzati per durare e tramandati di generazione in generazione.

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Dal fondatore

"Il nostro obiettivo di negozio è semplice: rimettere la gioia in abbigliamento per bambini con colori vivaci e motivi audaci che progettiamo noi stessi."

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Meet Zoe - Toby Tiger founder & designer

In 1998, I founded Toby Tiger, named for my 25-year-old son Toby, whose real middle name is Tiger! I wanted to create bold, playful, colourful, and timeless designs. My philosophy has always been to dress kids like kids, with clever design details that make it easy and comfortable for them to wear our clothes. I was the first organic brand to use colour, azo-free dyes, and sustainable prints and manufacturing that are good for the environment. I have always advocated for organic cotton. Kids and I have always adored bright colours. Before moving to Brighton, I started my career designing from a small studio in Clerkenwell, London, called Cockpit Studios. It was a fun place to be and a hub for a group of young designers; When I moved to Brighton, I opened our first shop, which served as a cutting room for new designs and garments. We used to have a group of knitters and sewers who worked as t-shirt printers locally to make our first collections. It was a lot of hands-on work, but as demand increased and more stockists wanted our designs, we gradually and organically started making more clothing in Turkey, India, and China factories. Ultimately, we moved into our flagship store on Gardner Street in the heart of Brighton's bustling north Laine district in 2003. This shop is still here today!

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