Welcome to Trouva

The leading platform to discover independent boutiques and brands

Curated by Independents

We believe independent shopping should be available to all, which is why we strive to find the UK and Europe’s best independent bricks-and-mortar boutiques to sell at Trouva. From west London’s favourite fashion boutique Wild Swans, to design destination and glassware specialist DEP Design Store, based a stone’s throw from the lake in Como, Italy, you can explore the carefully-curated shelves of local gems from the comfort of your sofa.

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We Champion Choice

From TikTok to our newsletters, our unique selection of home and lifestyle products suit every style. With over 300,000 pieces on the platform, you can dip your toes into the latest homeware trends or browse our growing selection of emerging indie brands across fashion and lifestyle. We’re certain you’ll find something new each and every time you visit Trouva.

Our edits are curated in-house and designed to give you a taste of the trends we see developing on Trouva first. From our annual roundup of the best Scandi fashion brands, hej københavn, to the biggest (and dare we say it…) the best bauble collection on the internet, our independents cater to your every need throughout the year.

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Shop Small, Think BIG

We’re on a mission to reduce the impact our company and community have on the planet. Whether that’s encouraging new customers to shop small and support independent businesses (because we all know it’s the best way to shop) or reducing our carbon footprint through funding initiatives which neutralise our emissions, we’re always striving to do better.

Keep up-to-date with Trouva’s sustainability journey through our monthly ‘Shop Small, Think Big’ newsletter by signing up below.


In the Press

Curating Your Inbox

The best selection of home and lifestyle pieces from independent boutiques and brands, delivered to your inbox, three times a week. Trusted Site