Its an award-winning reusable shopping bag brand designed in Japan. The innovative patented “ONE-PULL" foldable system is one and only and carrying and holding a shopping bag has never been so easy! Itis cleverly designed with accordion pleats enabling the bag to expand into a big and roomy piece while instantly closing flat by just pulling both ends of the bag. Simply rol it up to take on-the-go. It makes you feel good to use every day because it's environmentally friendly and stylish at the same time!